Guides & Reports

The 3 Key Drivers of Loyalty

What Really Drives Member Loyalty?

We’re often asked which measurements are best to understand members’ attitudes and sentiment toward their credit union. Is it Overall Satisfaction? Net Promoter®, Member (Customer) Effort or even something else?

Over the years, we’ve worked with more than 140 leading credit unions and collected over 7 million member surveys to help measure the Member Experience. Based on our learnings, we can confidently say “It’s not about the scores.” Instead, it’s about the unique strategies and actions you put in place to build relationships with members.

Uncover the 3 key drivers of loyalty and how they relate to the overall member experience with a complimentary copy of our report.

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