Member Loyalty Group

Uncover the opportunity in member loyalty

Where technology meets insight, and data meets industry experience, Member Loyalty Group empowers credit unions to measure, manage, and take meaningful action on member feedback.

Our Services

Why Member Loyalty Group?


Working together to drive results

Member Loyalty Group is a true partner, ready to answer questions or dig into complex challenges. Our program provides:

  • Dedicated Client Success Managers to help your team understand best practices
  • Technological empowerment to make data understandable
  • Expertise and assistance to turn data into action

case study

“Member Loyalty Group helped us identify areas of opportunity across the member experience. Using member feedback, we’ve been able to make improvements at the root-cause level—with positive results we can measure.”

Bryan Schmidt – Data Analysis Manager, Affinity Plus Federal Credit Union

“We understand that when our members come to us for a mortgage loan, they are entrusting us with something that is deeply personal and impactful. Member Loyalty Group helped us identify real, actionable areas for improvement that made a noticeable difference in the level of service we provide.”

Lorraine Stewart – SVP, Mortgage Lending

Stay plugged in

Guides and Reports

2024 Member Experience Goal Setting Guide

Our annual Goal Setting Guide is here. See our best practice recommendations for loyalty goal setting for 2024 and beyond.


The Link Between Member Experience and Financial Performance

Focusing on the member experience feels like the right thing to do, but does it really impact bottom-line results? Yes!

Let’s talk about building your business

Our goal isn’t telling you about where you are today, it’s about getting you where you want to be. Connect today.