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Credit Union Industry Q4 2019 Loyalty Benchmark Released

Plus, new program enhancements on the way for MLG. Member Loyalty Group’s latest credit union industry benchmark report has been released. As a CUSO formed with the goal of helping credit unions manage and elevate their member experiences, MLG publishes the report each quarter to track loyalty score trends in the industry.  Member Loyalty Group is also excited […]

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Set the Right Goals for Your Member Experience Program. Our Free Guide Can Help.

Setting goals for a Member Experience Program can be challenging. A goal that’s too low or lofty can impact long term buy-in for your program. Download our annual Goal Setting Guide to learn how loyalty leaders approach goal setting and how utilizing benchmark data can help direct the process.

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Going Back to Basics can Help Deliver a Great Member Experience

Member Loyalty Group’s credit union industry New Member Experience benchmark reached a new high in Q2 2019. According to the quarterly report, the average New Member Experience NPS® is now 74.40, up from last quarter’s previous high of 74.09.  A positive experience when becoming a member can go a long way toward creating long-term member […]

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Member Experience Programs Pay Off in ROA, Membership Growth and More

After collecting over 5 million member surveys in the past 11 years for more than 125 credit unions, Member Loyalty Group has gained key insights about the link between Member Experience programs based on loyalty scores and financial performance. The latest data shows a clear correlation between loyalty scores and higher ROA as you compare […]

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Our program allows you to consistently create WOW experiences for your members and differentiate your credit union from other financial institutions.

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