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Credit Union Loyalty Benchmark Hits All-Time High

Member Loyalty Group’s credit union industry loyalty benchmark hit an all-time high in Q1 2017. According to the CUSO’s exclusive quarterly report, the Credit Union Industry Average Relationship NPS© was 61.33 compared with banks’ overall average of 35, according to the 2016 Satmetrix report. As you can see in the chart below, the first quarter […]

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Loyalty Leaders Yield 43% Higher ROA

Have you ever wondered what the ROI is of your credit union’s Member Experience Program? Or, if there is a link between major investments in member experience and financial results? Having collected over 3 million member surveys in the past 8 years for more than 100 credit unions, Member Loyalty Group has gained some insights […]

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What Measures Matter for Member Experience?

By Michelle Bloedorn, CEO of Member Loyalty Group This blog was originally published on Almost every day I read about a new, “perfect” measure that will be the “North Star” to use toward understanding our members—to make them happy, loyal, and profitable. You may have heard of some of these: satisfaction, net promoter, member […]

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The Top 3 Drivers of Member Loyalty

By Michelle Bloedorn, CEO of Member Loyalty Group People often ask us what really drives member loyalty. After collecting 3 million member feedback surveys on behalf of our participating credit unions, we’ve learned that there are three key factors that help drive loyalty. As you can see in the chart below, the three key drivers […]

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Our program allows you to consistently create WOW experiences for your members and differentiate your credit union from other financial institutions.


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