Member Loyalty Group

Uncover the opportunity in member loyalty

Where technology meets insight, and data meets industry experience, Member Loyalty Group empowers your credit union to go beyond metrics and understand, evaluate and act on the core drivers of loyalty.

Our Services

Why Member Loyalty Group?

  • Powered by Medallia, the leader in the CX industry, our platform ensures that you will always have the most current tools to turn member feedback into a measurable advantage.
  • We know credit unions – their purpose, mission and operations.
  • Our program is more than software – it includes a full support team to help you become successful faster.



Working together to drive results

Member Loyalty Group is a true partner, ready to answer questions or dig into complex challenges. Our program provides:

  • Dedicated Client Success Managers to help your team understand best practices
  • Technological empowerment to make data understandable
  • Expertise and assistance to turn data into action

case study

“Member Loyalty Group helped us identify areas of opportunity across the member experience. Using member feedback, we’ve been able to make improvements at the root-cause level—with positive results we can measure.”

Bryan Schmidt – Data Analysis Manager, Affinity Plus Federal Credit Union

“We understand that when our members come to us for a mortgage loan, they are entrusting us with something that is deeply personal and impactful. Member Loyalty Group helped us identify real, actionable areas for improvement that made a noticeable difference in the level of service we provide.”

Lorraine Stewart – SVP, Mortgage Lending

Stay plugged in

Guides and Reports

Q1 2023 Credit Union Industry Loyalty Benchmark

The latest edition of our quarterly benchmark, including Member Effort Score and Overall Satisfaction samplings.


The Link Between Member Experience and Financial Performance

Focusing on the member experience feels like the right thing to do, but does it really impact bottom-line results? Yes!

Let’s talk about building your business

Our goal isn’t telling you about where you are today, it’s about getting you where you want to be. Connect today.