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Best-in-Class Automated Comment Coding

Comment coding is a huge challenge for most organizations today. It’s time consuming, labor intensive, and expensive. For these reasons and more, Member Loyalty Group launched Automated Comment Coding. According to Member Loyalty Group Chief Program Officer Jake Foreman, this automated tagging service allows credit unions to quickly and accurately gain an abundance of knowledge […]

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Credit Union Loyalty Benchmark Increases Two Points over Q4 2018

Member Loyalty Group’s credit union industry loyalty benchmark increased more than two points in Q1 2019. According to the quarterly report, the Credit Union Industry Average Relationship NPS® was 60.41. This score remains high compared with banks’ overall average of 35.   The full Q1 2019 benchmark overview report also contains NPS scoring for different […]

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Loyalty Leaders Yield 43% Higher ROA

Have you ever wondered what the ROI is of your credit union’s Member Experience Program? Or, if there is a link between major investments in member experience and financial results? Having collected over 5 million member surveys in the past 10 years for more than 100 credit unions, Member Loyalty Group has gained some insights […]

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What Measures Matter for Member Experience?

By Michelle Bloedorn, CEO of Member Loyalty Group This blog was originally published on Almost every day I read about a new, “perfect” measure that will be the “North Star” to use toward understanding our members—to make them happy, loyal, and profitable. You may have heard of some of these: satisfaction, net promoter, member […]

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dashboardMeasure Real Time Member Feedback

Our program allows you to consistently create WOW experiences for your members and differentiate your credit union from other financial institutions.


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