About Us

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Your Trusted Partner

We work alongside credit unions, offering the tools, insights, and expertise needed to improve member engagement, foster loyalty, and drive sustainable growth.

Our innovative technology and solutions empower you to strengthen member relationships and address their evolving needs at every touchpoint.

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Empowering Credit Unions with Industry-Leading Technology

Through our exclusive technology partnerships with leaders in customer experience management (CXM), we equip your credit union with advanced solutions to capture and act on real-time member feedback. 

  • Real-Time Feedback & Insights: Gain a comprehensive view of your members’ experiences by gathering feedback across web, mobile, social, and contact center channels. Explore our case studies.

  • Actionable Strategies for Member Engagement: Use data-driven insights for credit unions to improve member satisfaction, streamline operations, and deliver personalized experiences that build trust and long-term loyalty.

  • Proven Success in Credit Union Growth: Our solutions have helped credit unions like yours increase member retention, improve operational efficiency, and enhance employee engagement, ensuring a stronger connection with your members. See our solutions.

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Built for Credit Unions, Backed by Industry Leaders

Founded in 2008 by six of the nation’s leading credit unions, Member Loyalty Group was created to help you leverage the latest technologies and best practices for credit union member experience optimization. Our Board of Directors, comprised of credit union industry leaders, ensures that that our strategies remain aligned with the evolving credit union financial services landscape. Meet our Board of Directors. 

Why Choose Member Loyalty Group?

  • Tailored Credit Union Member Experience Solutions: Designed specifically for credit unions to maximize impact and engagement.

  • Data-Driven Decision Making for Credit Unions: Access exclusive credit union benchmark reports and industry insights to refine your strategies. Learn More. 

  • Dedicated Support & Credit Union Partnership: Our team works alongside you to ensure continuous improvement, helping your credit union enhance member relationships and drive long-term success.


Our Founding Credit Unions

“If you don’t measure the quality of the experience you deliver, you can’t possibly improve it.”
Shep Hyken, speaker, author and customer experience expert