Member Loyalty Group is a CUSO (Credit Union Service Organization) established in 2008 by six leading credit unions to solve a common credit union problem – measuring, managing and taking action on member feedback.
To provide that measurement across the credit union industry, and to do so in a collaborative fashion, Member Loyalty Group entered into a partnership with a leader in the Customer Experience industry.
That partnership, along with the financial backing from participating credit unions, has established a consistent, trustworthy benchmark for the credit union industry.
Our founding credit unions include:
The ability to provide a trustworthy benchmark, which measures every aspect of loyalty, for the credit union industry was at the core of the Member Loyalty Group’s mission. It is also one of the key benefits that makes our program truly “one of a kind” today. We go beyond broad, relationship surveys to evaluate the core drivers of loyalty – right down to what drives loyalty for individual transaction experiences.