Going Beyond Surveys for a Broader View of the Member Experience

The field of experience management is moving toward a new way of delivering insights. Learn more in this webinar from MLG.

In sponsorship with Callahan & Associates, Member Loyalty Group CEO Michelle Bloedorn discusses how the field of experience management is moving toward a new way of delivering insights: actively observing and analyzing interactions between credit unions and their members to gain knowledge about the member experience as it happens. At MLG, we refer to this as Member Interaction Monitoring.

Key discussion points:

• How member experience management is expanding into new ways of drawing and delivering insights that are instantly actionable
• Discover sources of experience data you may not be aware of or utilizing – digital, speech, social, and more
• Learn how Member Interaction Monitoring tools can help credit unions surface challenges and opportunities not identified through surveys alone