The Link Between Member Experience and Financial Performance

What is the financial impact of my credit union’s member experience program?

This is a question we hear often from credit union executives, especially those who are considering
making investments to proactively manage the member experience.

With more than 10 million surveys collected on behalf of more than 200 credit unions, Member Loyalty Group has gained key insights about the link between loyalty scores and financial performance.

In our latest analysis, the findings show a consistent pattern: credit unions that prioritize member experience outperform their peers in ROA, membership growth, and overall financial health.

Click the infographic to download a copy.