2025 Member Experience Goal Setting Guide

Setting goals for a Member Experience Program can be challenging for managers and executives charged with this task. These goals often affect team members’ compensation and setting a goal that’s too low or lofty can impact long-term buy-in for your program.

Having collected more than 10 million member surveys for more than 170 credit unions, we have gained insights about loyalty score movement and the things that can influence it. In this guide, Member Loyalty Group provides best practice recommendations for loyalty goal setting for 2025 and beyond.

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