Michelle Bloedorn, Chief Executive Officer

Before joining Member Loyalty Group, Michelle was Vice President of Sales and Service at Baxter Credit Union. Her responsibilities included marketing, online services, inbound sales and contact center management. Clearly understanding the power of Net Promoter® score and the value it played for the membership, she was responsible for implementing and managing the Net Promoter® score loyalty program at her credit union. Previously Michelle spent more than 16 years in the credit union industry specializing in various areas including: marketing, business development, product management, call center management, online services and branch management. In addition to Baxter, she worked for South Carolina FCU, Orange County Teachers CU, Riverside County FCU and CUNA Mutual. Michelle received her Business Administration degree in Marketing from California State University, San Bernardino and her MBA from Northwestern’s Kellogg Graduate School of Management.  She is also a graduate of the CUES CEO Institute.

Rebecca Secor, Chief Experience Officer (CXO)
Certified Net Promoter® Associate

Rebecca Secor came to Member Loyalty Group from Educators Credit Union after developing their Net Promoter Program. During her time at Educators, she was a Marketing Specialist, Member Experience Auditor and their Marketing Manager. Rebecca is a Certified Net Promoter Associate, a member of Filene i3 and has a BA in Communications from UW-Parkside. She remembers the day that Educators’ CEO, Eugene Szymczak, put Fred Reichheld’s first article about NPS on her desk and said, “We need to do this.” From that day on, making Net Promoter a priority in credit unions has been Rebecca’s passion.

Sara Dyer, Events & Engagement Manager

Sara has extensive experience within the credit union industry. Prior to joining Member Loyalty Group, Sara planned educational content for credit union executives at CUES (Credit Union Executives Society).  She coordinated multiple meetings for credit union CEOs, senior executives and directors. Sara was responsible for the members’ experiences while at the event and often served as the first point of contact for credit union executives’ questions regarding CUES products and services.

Jake Foreman, Program Director

Before joining Member Loyalty Group, Jake served as Member Experience Analyst for Idaho Central Credit Union where he managed their Net Promoter program. Jake’s passion for the Net Promoter concept comes from his own experiences. He’s always been critical of how organizations treat their customers, and is the first to rave about his experiences, positive and negative. Jake has a BS in Mathematics and a MBA from Idaho State University. It’s not enough to simply analyze data. You have to be able to present it in meaningful ways. Jake’s background and experience allow him to do just that.

Melissa Belcastro, Implementation Specialist

Melissa comes to Member Loyalty Group from Bethpage Federal Credit Union, Bethpage, NY. She served as their Net Promoter project manager and continued to manage the program as a Service Quality Analyst. Being a part of the Service Quality team since its inception allowed her to help keep the voice of the member as a high level priority within the organization. Melissa holds an MBA with a concentration in Finance from Stony Brook University in New York. She looks forward to using her experience to help our clients bring the voice of the member front and center within their organization.

Jennifer Davila, Program Support Supervisor

Jennifer is a recent graduate of the University of Texas at Austin with a degree in Communication Studies as well as certificates in Business and Health Information Technology. During her time at UT Austin, her main focus of study was on human interaction and communication among individuals in various organizational settings. With a passion for service and communication, she looks forward to helping clients with the Net Promoter Program.

Corey Wenger, Member Insights Specialist

Before joining Member Loyalty Group, Corey held several professional positions that focused on market research and analysis. Most recently as a Market Analyst for Turkey Hill Dairy, he was responsible for providing effective and comprehensive reporting for business intelligence to address market conditions for both immediate and long-term strategic goals. Corey holds a Bachelor of Science degree in Business Administration from Messiah College and has a strong desire to learn. He looks forward to using his analytical skills to help credit unions with their member experience programs.

Renee Slater, Program Support Specialist

Renee comes to Member Loyalty Group from Campus Federal Credit Union in Baton Rouge, LA where she managed their Net Promoter Program. Renee was also responsible for promoting the overall service culture at the credit union by serving as Service Manager and later as Sales and Service Trainer. Renee enjoys helping others reach their service potential and looks forward to helping our clients grow their service culture with Net Promoter.

Patricia Conn, Executive Administrative Support Specialist

Patricia serves as an Executive Administrative Support Specialist for Member Loyalty Group. Her daily responsibilities include coordinating the CEO's schedule, assisting with client contracts, and following up on sales items. Before joining Member Loyalty Group, Patricia gained experience coordinating complex schedules and logistics, working at client events and acting as a liaison between departments for Audimation Services. Overall, Patricia has over 10 years of administrative and marketing experience. She holds a Bachelor of Business Administration, with a focus on Computer Information Systems, from the University of Houston – Downtown. Patricia loves working alongside both the executive management team and credit union personnel. She is excited about providing organized and detailed support to help more credit unions benefit from the CUSO’s member experience program.