Guides & Reports

Credit Union Industry Q2 2020 Loyalty Benchmark: The Impact of COVID-19 on the Member Experience

This special edition Benchmark Report discusses how COVID-19 has impacted the member experience. See score trends during the pandemic, as well as real member feedback from credit unions across the country.

Providing a trustworthy member experience benchmark for the credit union industry is a core part of Member Loyalty Group’s mission. Each quarter, we go beyond relationship-driven NPS® to evaluate the key drivers of loyalty. Request our free benchmark overview to see:

  • The average Net Promoter Score for credit unions and the banking industry as a whole
  • How Best-in-Class scores compare to the credit union average
  • Benchmarks for multiple business areas — branch, online, new member and more
  • Special section — The impact of COVID-19 on the member experience.

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