Credit Union Industry Q4 2019 Loyalty Benchmark Released
Plus, new program enhancements on the way for MLG.
Member Loyalty Group’s latest credit union industry benchmark report has been released. As a CUSO formed with the goal of helping credit unions manage and elevate their member experiences, MLG publishes the report each quarter to track loyalty score trends in the industry.
Member Loyalty Group is also excited to announce new enhancements to their Voice of the Member Program, including new methods to gather feedback via social media, more robust reporting, and expanded Text Analytics capabilities.
“These enhancements will allow our credit union partners to gather even more data in more ways – ways that may be more appealing to members, like real-time SMS (text) feedback. With in-the-moment data, credit unions can see what’s happening and take action quickly when needed.” states Rebecca Secor, Chief Experience Officer at MLG.
To request a complimentary copy of the Q4 2019 Benchmark Overview report, or to learn more about Member Loyalty Group’s services, click below.
About Member Loyalty Group
Member Loyalty Group is a CUSO formed by leading credit unions to develop a common member loyalty benchmark for the credit union industry. We provide credit unions with the most effective tools for managing a Member Experience program. With our in-depth knowledge of the industry, we go beyond NPS to offer expert advice based on experience and best practices. Ask us about member effort scoring, goal setting and more.
Net Promoter, NPS, and Net Promoter Score are trademarks of Satmetrix Systems, Inc., Bain & Company, Inc., and Fred Reichheld.