Resources

Exploring Ongoing Member Loyalty: Net Promoter in Credit Unions


Authors Laura Brooks, Satmetrix and Michelle Bloedorn, Member Loyalty Group, use credit union case studies, and a cadre of high-performing credit unions to illustrate the how and the why of credit union member loyalty.

The Ultimate Question

The book that started the Net Promoter Score™ movement. Click to find out more or to order a copy for yourself.

Answering the Ultimate Question

A follow-up to “The Ultimate Question” which provides organizations with best practices in Net Promoter Score™ implementation.

“A Fresh Approach to Measuring Member Loyalty”

Research report that examines Net Promoter Score™ in credit unions.

“Net Promoter Score in Action: A CUNA Council White Paper”