Our Loyalty Program

Member Loyalty Group was established to create a consistent, trustworthy method for measuring, managing and taking action on member feedback.

Our goal was to collaborate with other credit unions to provide this measurement across the industry.  To achieve this, the Member Loyalty Group cemented exclusive partnerships with Satmetrix and other industry leaders. Today, those partnerships, along with the financial backing from participating credit unions, have helped us to establish a consistent, trustworthy loyalty benchmark using the Net Promoter® Score.

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Program elements Include:

4 Net Promoter® Score program design and implementation
4 On-Going relationship and transactional data collection and analysis
4 Satmetrix Net Promoter operating system
4 Key driver analysis
4 Customized online role-based reporting system
4 Complete implementation and training support
4 Annual executive results presentation and action recommendations