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	<title>Member Loyalty Group</title>
	<link>http://memberloyaltygroup.com</link>
	<description>Listen. Act. Grow.</description>
	<lastBuildDate>Mon, 08 Aug 2011 18:41:09 +0000</lastBuildDate>
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		<title>Credit Union Benchmarking Data Release</title>
		<description><![CDATA[Member Loyalty Group released their 2nd quarter credit union Net Promoter® benchmark score today and reported that, on average, credit unions have a 58% Net Promoter® score compared to only 18% for banks.
Michelle Bloedorn, CEO of Member Loyalty Group said, “The findings really validate what we in the credit union industry have seen time and [...]]]></description>
		<link>http://memberloyaltygroup.com/2011/08/08/credit-union-benchmarking-data-release/</link>
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	<item>
		<title>MLG to sponsor CU Water Cooler Symposium</title>
		<description><![CDATA[We love finding organizations and events that fit the mission of what we do at Member Loyalty Group. That’s why we’re excited to announce that we are a Presenting Sponsor at CU Water Cooler Symposium, to be held September 29-30, 2011 in beautiful Fishers, Indiana.  For more information about the conference, please go to www.cuwatercooler.com
]]></description>
		<link>http://memberloyaltygroup.com/2011/06/22/mlg-to-sponsor-cu-water-cooler-symposium/</link>
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		<title>Loyalty Live in Las Vegas</title>
		<description><![CDATA[

Loyalty Live in Las Vegas will be the first-ever credit union Net Promoter Score conference!
Imagine this:

Two days at the Monte Carlo in Las Vegas
Four amazing speakers, including: Satmetrix CEO Richard Owen, Zappos Insights Product Manager Richard Richman, NACUSO CEO Jack Antonini and author of Winning the Toughest Customer Delia Passi
A tour of  NPS stand-out Zappos.com, who boasts [...]]]></description>
		<link>http://memberloyaltygroup.com/2011/01/27/loyalty-live-in-las-vegas/</link>
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	<item>
		<title>The solution to baby slapping &#8211; NPS certification.</title>
		<description><![CDATA[In 2008 I attended the first ever Satmetrix NPS Certification course. I loved it &#8211; Changed my life. Quality speakers, challenging scenarios, amazing networking. The course is not inexpensive &#8211; and so I’ll admit on the first day I’m thinking “This better be worth it.” Let me tell you &#8211; it was worth every penny. [...]]]></description>
		<link>http://memberloyaltygroup.com/2010/08/18/the-solution-to-baby-slapping-nps-certification/</link>
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		<title>Loyalty Economics: Part III</title>
		<description><![CDATA[An often downplayed or discounted differentiator between credit unions and retail banks is the cooperative structure. It’s true that by placing the phrase “We are a member-owned financial cooperative with a volunteer board of directors” may not be a very compelling marketing statement in a crowded marketplace. But NPS leaders have found that by acting [...]]]></description>
		<link>http://memberloyaltygroup.com/2010/07/09/loyalty-economics-part-iii/</link>
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		<title>Loyalty Economics: Part II</title>
		<description><![CDATA[SF Fire Credit Union
 
SF Fire Credit Union serves the Northern California Firefighting Community and those who support them with 2 full-service branches. They have $649 million in assets and serve 26,000 members. In the spring of 2008, they began a new leg on their NPS journey with Member Loyalty Group. You see…SF Fire Credit Union was one [...]]]></description>
		<link>http://memberloyaltygroup.com/2010/06/25/loyalty-economics-part-ii/</link>
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	<item>
		<title>Loyalty Economics: Part I</title>
		<description><![CDATA[The first time I heard that phrase, loyalty economics, was at the inaugural Satmetrix Conference in New York City in 2007. Fred Reichheld was the opening speaker. He has spent a working lifetime researching loyalty. His discovery? Quite simply, loyalty pays.
The Member Loyalty Group (MLG) is celebrating our second anniversary this month. In just two [...]]]></description>
		<link>http://memberloyaltygroup.com/2010/05/24/loyalty-economics-part-i/</link>
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		<title>Easy is Hard</title>
		<description><![CDATA[
In the just published Filene Research Study on Net Promoter Scores in credit unions, we had the opportunity, in partnership with Dr. Laura Brooks from Satmetrix, to explore the state of member/customer loyalty in financial institutions.  In the credit union/bank loyalty face off, it was no contest.  Credit unions outperformed banks hands down.  
What was really [...]]]></description>
		<link>http://memberloyaltygroup.com/2010/03/22/easy-is-hard/</link>
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		<title>Webinar Recording &#8211; Beginning an Effective Net Promoter Program</title>
		<description><![CDATA[Your member just stopped in to do business with you. How did they feel about their experience? Will they come back? Do you wonder what they say about your organization to their friends and family?
Wright-Patt Credit Union wanted to see how close they were coming to their goal of being the best financial institution their [...]]]></description>
		<link>http://memberloyaltygroup.com/2010/02/18/webinar-recording-beginning-an-effective-net-promoter-program/</link>
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	<item>
		<title>What does a loyal member look like?</title>
		<description><![CDATA[We often hear the question, &#8220;What can we do to create more loyal members?&#8221;
This is a tough question (and basically the reason for the existence of our company). When faced with a tough question, I find that it&#8217;s helpful to create a picture or tell a story to better define the problem I&#8217;m trying to [...]]]></description>
		<link>http://memberloyaltygroup.com/2009/12/21/what-does-a-loyal-member-look-like/</link>
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