Our People

Currently Member Loyalty Group employs two full time professionals. In addition, we keep a host of experts busy at Satmetrix and our other partner companies.

Michelle Bloedorn

CEO
email: mbloedorn@memberloyaltygroup.com

Before joining Member Loyalty Group, Michelle was Vice President of Sales and Service at Baxter Credit Union. Her responsibilities included marketing, online services, inbound sales and contact center management. Clearly understanding the power of Net Promoter® score and the value it played for the membership, she was responsible for implementing and managing the Net Promoter® score loyalty program at her credit union.

Previously Michelle spent more than 16 years in the credit union industry specializing in various areas including: marketing, business development, product management, call center management, online services and branch management. In addition to Baxter, she worked for South Carolina FCU, Orange County Teachers CU, Riverside County FCU and CUNA Mutual.

Michelle received her Business Administration degree in Marketing from California State University, San Bernardino and her MBA from Northwestern’s Kellogg Graduate School of Management.  She is also a graduate of the CUES CEO Institute.

Rebecca Secor

Program Director
Certified Net Promoter® Associate
email: rsecor@memberloyaltygroup.com

Rebecca Secor came to Member Loyalty Group from Educators Credit Union after developing their Net Promoter Program. During her time at Educators, she was a Marketing Specialist, Member Experience Auditor and their Marketing Manager. Rebecca is a Certified Net Promoter Associate, a member of Filene i3 and has a BA in Communications from UW-Parkside.

She remembers the day that Educators’ CEO, Eugene Szymczak, put Fred Reichheld’s first article about NPS on her desk and said, “We need to do this.” From that day on, making Net Promoter a priority in credit unions has been Rebecca’s passion.