Member Loyalty Group released their 2nd quarter credit union Net Promoter® benchmark score today and reported that, on average, credit unions have a 58% Net Promoter® score compared to only 18% for banks.
Michelle Bloedorn, CEO of Member Loyalty Group said, “The findings really validate what we in the credit union industry have seen time and time again, that members are significantly more loyal to their credit unions than bank customers are to their banks – and that translates to considerable, tangible business benefits.”
Read the full press release here: MLG Benchmark Press Release August 2011
