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Built By The Experts
We have teamed up with Satmetrix, the co-developers of the Net Promoter Score® to build a customized, comprehensive NPS program for the credit union industry. Credit unions can now leverage the same caliber program as successful Global 2000 companies to drive business results through a deliberate, organization-wide focus on building member loyalty.
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Setting The Standard
Benchmarks have been available in credit unions for everything from financials, to staffing to direct mail response rates. With all this information, there has never been a true benchmark for measuring Member Loyalty. We have standardized this measurements using NPS. Now credit unions have a reliable source of trustworthy, detailed comparisons for the most important element of our business.
Net Promoter, Net Promoter Score, and NPS are trademarks of Satmetrix Systems, Inc., Bain & Company, Inc., and Fred Reichheld.
Stories
San Francisco Fire Credit Union
Diana Dykstra is perhaps the earliest adopter of the Net Promoter Score. She read Fred Reichheld’s Harvard Business Review article “The One Number You Need to Grow” and decided that asking her members the ultimate question – will they recommend the credit union – was paramount to the firefighters she serves.
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Featured Comments
“I really like the CU. They treat me well. They don’t charge for stupid things like check cashing, or using the cash machine. good interest rates, good service.”
Owen, UT
Promoter
Net Promoter Score: 10
